SERENA

SERENA is a family of products provided by ARTCRAFT.

Over 56 Years have passed since Albert Cohen and Samuel Bernstein started the ARTCRAFT group of companies. They had some very simple principles that they lived by. Principles such as honesty, integrity, and respect. They believed in giving back to their community, and that family should come first. These values have been passed down through the generations and have been inculcated in all of us who work at ARTCRAFT today and who are part of the ARTCRAFT Family and its rich history. With all the changes that have occurred in the last 56 years, adherence to our founding fathers principles has allowed the ARTCRAFT brand to grow and flourish. Although we have always tried to embrace the latest materials and the newest technologies, they have never served as a substitute for the pride of craftsmanship nor for the attention to detail we give to each and every product.